Sponsored By: Bob Wolfe of Coldwell Banker

Buying or selling a home ranks as one of the largest financial transactions you’ll ever make, so it makes sense to try to do everything you can to maximize your prospects for success.

But with so many factors involved in a real estate deal – making an offer, negotiating the contract, setting a closing date – how can you be sure that the final contract you sign is the one that will give you the most fair and equitable result?

According to Bob Wolfe, associate with Coldwell Banker, there are a few rules of thumb that can go a long way in helping you to negotiate a better deal.

1. Price your home correctly from the start

“This is where the expertise of a real estate agent is key,” says Wolfe. An agent who is knowledgeable about your area can provide you with the sales prices of comparable properties to discover your home’s true fair market value.

“If a home is priced competitively to begin with, you expose it to a greater number of buyers,” says Wolfe.

An inflated price can turn off qualified buyers. Set your price too high and it’s likely that the place may just sit.

2. Pay attention to the specific terms and conditions in the contract

The old saying, “the devil is in the details” holds true here. Although the actual sale price of a property is your main concern, you don’t want to overlook the other elements.

“The terms and conditions in the contract, including things like setting a closing date and what items will be included with the house, such as appliances or fixtures, are extremely important,” says Wolfe.

Consider two similar properties. Both sell for $200,000. Yet the deals differ dramatically if the first owner agrees to include the appliances as well as pay for a new roof. The second owner sells the house “as is.” The second owner walks away with a better deal.

3. Curb appeal sells houses

Nothing wins over a buyer quite as much as a home that’s been well cared for. Before you put your house on the market, take the time to make sure that all maintenance issues are addressed, that the home is de-cluttered and bright. First impressions count.

Today, a majority of homebuyers’ first look at a home is through social media. If your place stands out, buyers are more apt to schedule an in-person visit.

4. Choose a real estate agent with proven credentials

Select a professional who has the education and experience to guide you through the negotiating process with ease. Look for an agent who continues to update his or her credentials with specialized training such as the ABR (Accredited Buyer Representative) designation.

Whether you’re in the market to buy or sell a home, count on Bob Wolfe of Coldwell Banker to be your personal advocate. His proven credentials, backed by years of experience, will guarantee you get the best deal possible. Call Bob at 843-642-5588 to schedule a free consultation.

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